PITTSBURGH — At the touch of a button, consumers can now create their own sauce combinations with Heinz Remix. The Kraft Heinz Co. has created a customizable, digital sauce dispenser where consumers can personalize their own sauce creations.
“Heinz Remix is the first customizable digital sauce dispenser to launch, a first for the sauce and foodservice category that will revolutionize consumers’ food experiences away from their homes and operators’ experiences with our products,” said Peter Hall, president of the US away from home and Kraft Heinz Ingredients, Kraft Heinz.
The company wanted to bring consumers new flavors and different ways to experience and experiment with their favorite condiments, which was a driving factor for creating the dispenser.
“As a consumer-obsessed company at the forefront of food culture, we saw an exciting opportunity to innovate around our core customers and consumers evolving needs and desires,” said Alan Kleinerman, vice president of disruption, Kraft Heinz. “We want to drive value for foodservice operators in ways that will make their lives easier and keep their guests coming back.”
The free-standing machine is touchscreen operated and gives consumers over 200 potential sauce combinations to choose from. It also serves as a real-time insight generator for Kraft Heinz, monitoring sauce combination trends for every machine in every location.
“This further helps Kraft Heinz and foodservice operators understand consumer trends and flavor preferences,” Mr. Kleinerman said.
Heinz Remix will debut at the 2023 National Restaurant Association show in Chicago. The company is aiming to pilot the dispenser with foodservice operators in late 2023, early 2024.“Our ambition is for consumers to be able to experience the innovation anywhere they dine away from their homes,” Mr. Hall said.